Wine branding, Creative direction
Vaughan is a highly experienced, respected and awarded creative branding, marketing communications, advertising and product innovation professional. Over his 30+ years working in advertising, design and brand development Vaughan has held senior creative and creative director roles in major Australian advertising agencies including Chiat Day Mojo, Monahan Dayman Adams and Clemenger BBDO, working nationally, in Asia and the USA. He has won over 100 Australian and international creative and marketing awards for his advertising and design work; and is a member of ‘Award,’ recognising the highest levels of creative achievement in Australia.
Vaughan is the founder and principal of Perth-based EVO Innovation – an innovative new product development and branding driven advertising and marketing business – with a philosophy to “build the creative and marketing into the product”. Over two decades Vaughan has developed EVO into a unique, creative hybrid combining a strategic and creative consultancy with marketing, advertising, branding and design – and new product development and innovation. It’s and ideas business first and a creative communicator second. He knows what it takes to build a big idea into a successful business: “to walk the walk, not just talk the talk.”
In 2004 the unique “Howling Wolves” wine brand and business was born out of this process. Vaughan was a founding partner responsible for the marketing and business strategy along with the innovative product and branding innovation that has seen “the Wolves” howling in all states of Australia and overseas Singapore, India, China and the USA.
Over this time Vaughan has developed experience and skills across the breadth of the wine and liquor business. He knows the working realities and what it takes to create and run successful brands, across all channels. And he has “at the coalface” experience in winemaking, product innovation, branding and packaging and sales and marketing. So, when he’s developing and designing brands and strategies and packaging and creative marketing – he’s doing so with a decade’s experience doing it successfully for his own wine brand and business. In the most Innovative, creative and cost effective way.